Seven Traditions in the Field of Communication Theory

 According to Griffin's article, we saw seven traditions for communication such as The socio-physical ,The cybernetic, The rhetorical, The semiotic,The socio- cultural, The Critical, The Phenomenological and The ethnical Theories. These Theories separated in two parts. One of them is " Working definitions for the concepts of communication and theory," Second one is "The basic differences between objective and interpretive communication theories. We also can see the describes the field of communication theory as awash with hundreds of unrelated theories that differ in starting point , method and conclusion in this article.

     

       In chapters, we are going to explain some parts of theories. We can easily see the information source which transfers each other. It's also about with technology. Technology also transfers something to other ones. As we know Technology related to all kind of tools in the world that we live in. This field of theory can cover the other theories. In briefly we can say that the kind of basic of communication. Someone can ask that question ; " When we communicate each other by face to face,  will it be a process of technological communication? " If we could not say certain information about this communication, It 'is also related to technologies. As we know it from Patrice Flichy article, technology drives the history and people. 

       In part of Socio-Psychological Tradition about Interpersonal and Influence. The socio-Psychological can be introduced as tradition that epitomizes the scientific or objective perspective and It is believed that there are communication truths that can be discovered by careful, systematic observation. In these part, Someone can ask some question to change her or his world , As an example from text " What can I do to get them to change" It is briefly about their socio-psychological situation.

       We have also some information about cyber tradition in these communication theories. Cyber is an important tools to communicate for people. It is also the easiest way to do it. As it knows , It was developed during second world war by Norbert Wiener. This theory was developed by Shanon and Weaver's model of communication. 

As you see in the description below , all concept is about cyber.

(The Shannon–Weaver model of communication has been called the "mother of all models." It embodies the concepts of information source,  message,  transmitter,  signal, channel, noise, receiver, information destination, probability of error, coding, decoding, information rate, channel capacity, etc.) (Wikipedia)

The Critical Tradition is about Reflective Challenge and Unjust Discourse. “ The term critical theory comes from the work of a group of German scholars known as the “ Frankfurt School” because they were part of the independent Institute for Social Research at Frankfurt University.”  We can collect this topic in three titles. Three of them are  “ The control of language to perpetuate power imbalances”, “ The role of mass media in dulling sensitivity to repression”, Blind  reliance on the scientific method and uncritical acceptance of empirical findings.

As last, I would like to explain “ The Phenomenological Tradition” This term also takes a part in psychology and it basically refers to the intentional analysis of everyday life from the standpoint of the person who is living it.